Seolobster - SEO Updates and News from Munich/München

Schema.org update: Taking E-Commerce to the next level

Schema.org has been around for a while now and finally seems to have established itself as the industry standard for “Semantic SEO“. Besides great things like breadcrumbs, rating stars and reviews the chance to display product prices and availability in SERPs is certainly one of the most interesting features for E-Commerce based websites. Recent changes, especially the marriage with the “GoodRelations” format have brought some new changes though.

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Who is Seolobster?

"seolobster" stands for Fritz Oberhummer, a Online Marketer and Webdeveloper from Munich - Germany. Currently I work at Expedia Affiliate Network where my focus is set on assisting Online Travel Agencies in order to develop their full potential. Other than work you might find me in the mountains surrounding the Bavarian capital and exploring them up- and downhill. More about me can also be found at oberhummer.com (PS: the nick name has been given to me since my last name would translate into "up-lobster"...err, I guess you get the idea ;)

Global Search Strategies – made in Germany

Schema.org update: Taking E-Commerce to the next level

Who is Seolobster?

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