Lobster in the Sea Blog

Author Archives: seolobster

Fritz Oberhummer

"Lobster in the Sea" are the personal musings of Fritz Oberhummer, a Online Travel industry professional. If you want to connect professionally you can do this here: LinkedIn (PS: the nick-name comes from my German name being translated into English..err...I guess you get the idea ;)

Why Winding Tree, the “Bitcoin for Travel”, might be flawed…

blockchain for travel: winding tree

Whereas Bitcoin only a few years ago was being laughed at as the currency of some true online nerds, the situation especially with the arrival of Ethereum, the next generation Bitcoin which then additionally holds so called “Smart Contracts” has changed: there is now a myriad of startups banking on this technology and trying to cash in early via “ICOs” (Initial Coin Offerings). Certainly the travel world also is not far behind to jump on that bandwagon and Winding Tree, the Etherium-based Blockchain solution, promises a lot upfront here…

Posted in Blockchain | Tagged , , , , , , , , , | 12 Responses

The incredible ludicrous fear of being a natural skier

Stuntfish by GlennZ

The following story is a true story and should give you some food for thought…and not only if you ever have been on a ski slope in your life, but read the whole thing first…

Posted in Allgemein, Persönliches | Leave a comment

SEO/SEM Strategy Analyst needed – join us!


So you are ready to take your online marketing expertise to the next level? Work with our partners across the globe on exiting SEM/SEO and Inbound marketing projects? Then join us at the Expedia Affiliate Network and become part of one of Expedias fastest growing business units. Find out more at the next page!

Posted in Expedia Affiliate Network | Tagged , , , , , , , | Leave a comment

Schema.org update: Taking E-Commerce to the next level

Incomplete Microdata

Schema.org has been around for a while now and finally seems to have established itself as the industry standard for “Semantic SEO“. Besides great things like breadcrumbs, rating stars and reviews the chance to display product prices and availability in SERPs is certainly one of the most interesting features for E-Commerce based websites. Recent changes, especially the marriage with the “GoodRelations” format have brought some new changes though.

Posted in RichSnippets | Tagged , , , , , , , , | 16 Responses

Great content for Google+ within 30 seconds


Google+ is finally starting to become of age and SEOs now haved added Google+Pages to their daily workflow – which obviously can be strenuous at times since it’s quite likely that a lot of your time is already tied up with the other “classic” SEO fields.

In order for you to gain back some of that time I have developed a quick 3-step guide how to maintain and further develop those Plus pages the easy way – so that you can gain back some of that extra needed time  for other SEO stuff!

Posted in Google, Google+, SEO, Social Media | Tagged , , , , , , , , , , | Leave a comment

Fast, Faster, SEO-fast!

hochgeschwindigkeitsSEO: Speed up your Wordpress Site

Page speed has become a major SEO factor in 2012 and also as a primary factor for user experience of your site: if your site does not load fast enough your potential visitors will be gone in a blink of an eye…Here you will find a guide for the most important Wordpress plugins to put your site “on steroids” and go to full-Warp-SEO speed

Posted in SEO, Wordpress | Tagged , , , , , , , , , , , | 1 Response

Catch me if you can! Really valuable 404s


What if your are missing out on some really valuable backlinks? And not the ones that you still might have to research, but the ones that already exist and point at your page? In my quick guide you can find an overview how you can find out if you have link power loss through some links gone astray – and how to find out what these links are and what you can do with them in order to boost your site.

Posted in Backlinks, Google, SEO, Wordpress | Tagged , , , , , , , | Leave a comment

Can websites “buy” their way out of Panda?

Sleepless nights, thanks to Panda!

So Panda is hitting again…and again…and again. And you have to stay up night after night after night to fix the results…*sigh*

Actually, Panda has developed more into a constant cycle where no website can rest assured that it will not be hit next. However, through evaluating OTAs (online travel agent websites) I found some interesting facts how websites escaped some of the Panda frenzy…

Posted in Google, Panda, SEO | Tagged , , , , | Leave a comment

Das Ende der Ranking Abfrage?

Winding Tree, the blockchain startup, has its flaws

Durch “Google Search, plus Your World” werden sich die SERPs wohl komplett verändern, jeder wird Zukünftig seine eigenen Ergebnisse bekommen, je nach Empfehlung von Anderen. Doch wie wirkt sich das auf Ranking Reports aus? Hier dazu mal eine Betrachtung von mir

Posted in Google, SEO, SEO Tools | Tagged , , , , , | 2 Responses

Guideline viraler Share/Tweetbait

Viraler Link- und Sharebait (Zeichnung von Glenn Jones)

Panda hat zugeschlagen und viele müssen sich nun überlegen wie sie Traffic aus anderen Quellen bekommen. Ein sehr probates Mittel ist hier ein Linkbait für Soziale Netzwerke, damit die eigene Seite in der Sichtbarket innerhalb dieser ansteigt und man damit eine neue Besucherquelle aufmacht. Hier findet ihr eine kleine Guideline dazu.

Posted in Linkbait, Social Media | Tagged , , , , , , , | 2 Responses