Lobster in the Sea Blog

Tag Archives: schema.org

Schema.org update: Taking E-Commerce to the next level

Incomplete Microdata

Schema.org has been around for a while now and finally seems to have established itself as the industry standard for “Semantic SEO“. Besides great things like breadcrumbs, rating stars and reviews the chance to display product prices and availability in SERPs is certainly one of the most interesting features for E-Commerce based websites. Recent changes, especially the marriage with the “GoodRelations” format have brought some new changes though.

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Bilder neben dem Suchergebnis anzeigen

Bild neben dem Suchergebnis in Google dank schema.org Formatierung

Agentur-intern bin ich hier einer der “schema.org” Evangelisten und glaube das der neue Standard von Google, Bing und Yahoo sehr viel zur semantischen Suche beitragen kann.

Was aber durch die Integration von Schema.org Code heute schon möglich ist hat sogar mir ein echtes “Wow!” auf die Lippen gezaubert

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